Dr. SubbaRao M GavaravarapuScientist ‘E'
Extension Training and Communication
Has a PhD in Health Communication from University of Hyderabad. He was ICMR International fellow at the Johns Hopkins Bloomberg School of Public Health, Baltimore USA in 2013. Was an international invitee in the Summer School of Risk Communication at Technology University of Dresden, Germany in 2016 and International Union of Nutrition Sciences (IUNS) Workshop on Capacity and Leadership building in Nutrition Sciences in National Institute of Nutrition and Health, Tokyo, Japan.
His research interests are in health, nutrition and food safety communication with special emphasis on social, behavioral and cultural aspects of communicative processes. His research and praxis go beyond the traditional extension research/activities and integrate translational communication science with community-based approaches to promote nutrition awareness. He experimented and demonstrated the usefulness of unconventional media and methods using normative social cognitive approaches. Employing qualitative social science techniques, his research also examined knowledge, perceptions and behavioral aspects affecting food safety at multiple levels. He scripted and directed educational films on nutrition, food safety and health alongside developing many communication material. He conducted over 250 nutrition and health awareness programs for schoolchildren, women’s groups, industry, academics and other stakeholder groups. He co-ordinated the activities of the Secretariat of World Health Organization’s (WHO) Southeast Asia Nutrition Research-cum-Action Network of 11 member countries and edited the half-yearly newsletter of the Network from 2004-2012. He teaches nutrition communication to various regular and adhoc training programmes of the institute and serves as a guest faculty and resource person in Communication for training programmes at various prestigious institutes and Universities. He sits on expert committees of regulatory bodies like Food Safety Standards Authority of India (FSSAI) and has been a part of technical and project advisory groups of several academic organizations.Prior to joining NIN, he served in various capacities in TV, Press and Advertising.